An award-winning product and marketing executive with more than 25 years of experience transforming medical technology companies through a rare integration of design thinking, product strategy, and market development. Trained in both the creative and business disciplines, he bridges the worlds of engineering and empathy—bringing elegant, clinically grounded solutions to market in ophthalmic, wearable, and diagnostic technologies.
His work reflects the belief that medical devices should not only meet clinical standards but also inspire confidence and ease of use. This approach blends data-driven decision-making with a craftsman’s appreciation for design and usability, ensuring each product stands as both a scientific and human achievement.
Medical Device Product Strategy – Proven success guiding complex diagnostic and therapeutic systems from concept through commercialization. John has overseen multi-national product launches, regulatory alignment, and clinical validation programs across global markets.
Integrated Marketing & Brand Architecture – Skilled at developing unified brand and product strategies that communicate technical excellence while capturing emotional resonance. His campaigns have elevated emerging med-tech companies from early-stage innovation to industry leadership.
Human-Centered Design Leadership – Combining his MFA training with deep knowledge of clinical workflow, he applies design methodologies that prioritize user experience, clinician efficiency, and patient comfort.
Cross-Functional Team Development – Builds collaborative, high-performing teams across product, engineering, marketing, and clinical operations to accelerate time-to-market and ensure seamless execution.
Innovation & Intellectual Property – Named inventor on multiple patents spanning diagnostic devices, fluid injection systems, and ophthalmic positioning technology. His contributions consistently emphasize precision, usability, and scalability.
Pioneered advancements in wearable diagnostic systems, integrating immersive display and eye-tracking technologies to improve access and patient comfort in visual diagnostics.
Led global launch initiatives for next-generation ophthalmic and optometric devices, coordinating multidisciplinary teams spanning design, R&D, and regulatory compliance.
Recipient of a CES Innovation Award, recognizing his role in merging human-centered design with clinically validated performance in medical device applications.
Architected go-to-market strategies that successfully repositioned legacy medical brands into modern, digitally integrated platforms.
Mentored early-stage product teams in adopting design-led innovation frameworks that streamline regulatory documentation, human factors validation, and commercial readiness.